Starting or growing a business as an expat is a thrilling but challenging experience. Whether you’re a digital nomad, remote worker, or entrepreneur, expats face unique challenges when it comes to building a successful business in a new country. However, with the right strategies and mindset, it’s possible to position your business for growth and success.

Here are some tips and strategies to help you grow your business as an expat:

Understand the Local Market

Before starting or growing a business in a new country, it’s essential to understand the local market. This can involve conducting market research, analyzing industry trends, and identifying your business’s unique value proposition. By understanding the local market, you can develop a comprehensive growth plan that outlines specific tactics and metrics for success.

To understand the local market, consider attending local business events, joining business organizations or chambers of commerce, and connecting with other expats in your area. You can also research market trends and insights online, and conduct surveys or focus groups to gain a deeper understanding of your target audience.

Build a Network

Networking is crucial for business growth, and this is especially true for expats. Building a strong network of contacts in your industry and community can help you make valuable connections, find new customers, and identify new opportunities for growth.

To build a network as an expat, consider attending local business events, joining industry-specific groups, and connecting with other expats in your area. Social media platforms, such as LinkedIn and Twitter, can also be powerful tools for networking and building relationships with other professionals in your field.

Leverage Technology

As an expat, technology can be your best friend when it comes to growing your business. Utilize digital marketing strategies, such as social media advertising and search engine optimization, to reach new audiences and drive sales growth. Implement new software or tools to streamline processes, improve efficiency, and enhance the customer experience.

In addition to digital marketing and software, consider leveraging technology to communicate with customers, partners, and employees. Tools such as video conferencing, instant messaging, and project management software can help you stay connected and productive, no matter where you are in the world.

Consider Strategic Partnerships

Partnering with local businesses or organizations can be a powerful way to grow your business in a new country. This can involve forming strategic alliances with complementary businesses, collaborating on marketing campaigns or events, or even merging with or acquiring another business to expand your reach and capabilities.

To identify potential strategic partners, consider attending local business events and connecting with other business owners in your industry. You can also research complementary businesses in your area online and reach out to them to explore potential partnership opportunities.

Stay Flexible and Adaptable

Finally, as an expat, it’s important to stay flexible and adaptable as your business grows and evolves. This may involve making changes to your products or services, pivoting to new markets or customer segments, or even rebranding your business to better align with your goals and objectives. By staying flexible and adaptable, you can position your business for continued growth and success over the long term.

To stay flexible and adaptable, consider regularly reviewing your business plan and performance metrics, and making adjustments as needed. Be open to feedback from customers, partners, and employees, and be willing to make changes to your business operations or strategy based on their insights.

In conclusion, starting or growing a business as an expat requires a combination of careful planning, strategic execution, and a willingness to adapt to new and unfamiliar environments. By understanding the local market, building a network, leveraging technology, considering strategic partnerships, and staying flexible and adaptable, you can position your business for sustainable growth and success over the long term. Good luck with your business endeavors!


✨Shaking up the accounting profession ✨Business coach ✨Book Author ✨ Multi business-owning mom & wife.

I love to make business fun & have a passion for teaching my clients how to build a life they love while making an income they deserve!

Madeleine Salariu