When you have a brilliant business idea, the next crucial step is to assess its feasibility and viability. This evaluation process involves analyzing the practical aspects of transforming your idea into a profitable and sustainable business. By objectively considering various factors, you can determine the potential success of your venture in the UK market. In this blog post, we will explore key considerations for assessing the feasibility and viability of your business idea.

  1. Market Demand:

One of the primary factors to assess is the existence of market demand for your product or service. Conduct thorough market research to understand customer needs, preferences, and trends. Identify your target audience and evaluate the size of the potential market. Assess if there is a genuine demand and if your idea can fulfil a gap or address an unmet need.

  1. Competitive Advantage:

To stand out in the market, it’s crucial to differentiate your business from competitors. Identify your unique selling proposition (USP) and determine how it sets you apart. Analyze your competitors’ strengths and weaknesses and identify areas where you can outperform them. Your ability to offer something distinctive and valuable will contribute to the viability and success of your business.

  1. Barriers to Entry:

Consider the potential barriers to entry in your chosen industry. Assess factors such as regulatory requirements, capital investment, intellectual property protection, and access to distribution channels. Understanding these barriers will help you anticipate challenges and develop strategies to overcome them effectively. It is essential to ensure that the barriers are not insurmountable and that you have a realistic plan to navigate them.

  1. Resources, Skills, and Capabilities:

Evaluate whether you have the necessary resources, skills, and capabilities to turn your idea into a successful business. Assess the availability of financial resources, infrastructure, technology, and human capital. Identify any gaps and consider how you can acquire or develop the required resources. Having the right team and expertise in place will significantly contribute to the feasibility and viability of your venture.

  1. Profitability and Growth:

Assessing the potential profitability and growth of your business idea is crucial. Conduct a comprehensive financial analysis, including projected revenues, costs, and profitability. Consider factors such as pricing strategy, customer acquisition costs, and scalability. Determine if your business can generate sustainable profits and achieve long-term growth in the UK market.


Assessing the feasibility and viability of your business idea is a critical step in building a successful venture. By evaluating market demand, competitive advantage, barriers to entry, resources and capabilities, and profitability and growth potential, you can make informed decisions about the viability of your idea in the UK market. Remember to approach the assessment process objectively and adapt your strategies as needed to increase your chances of long-term success.

At Smart Accounting, we understand the importance of assessing the feasibility and viability of business ideas. We offer professional consulting services to guide entrepreneurs like you through this critical evaluation process. Our experienced team can provide expert market research, financial analysis, and strategic advice to help you make informed decisions and maximize your chances of success.


✨Shaking up the accounting profession ✨Business coach ✨Book Author ✨ Multi business-owning mom & wife.

I love to make business fun & have a passion for teaching my clients how to build a life they love while making an income they deserve!

Madeleine Salariu