Whether you intend to expand beyond your current geographical region or improve the operational level of your existing eCommerce store in the UK, there are hundreds of effective eCommerce platforms out there.

Small businesses, for instance, do not want the hassle to code or hire the services of an expensive web developer. And this is where eCommerce platforms can become your savior. It is about more than just making your business structure easy; it is about boosting your operational activities.

Comparatively, you can get an eCommerce platform with amiable features, convenient design, robust functionality at a fairly reasonable price.

The Need of an eCommerce Platform

In simple terms, without an eCommerce platform, it is practically impossible to compete in the online realm. Whether you are a B2C or B2B company, you should think of an eCommerce platform as the backbone of your online enterprise. The selection of the right eCommerce platform will make sure that your business engages with your customers.

Top 3 eCommerce Platforms

Here are the three (3) result-oriented eCommerce platforms you can use:

1.    Shopify

Shopify is undoubtedly one of the most popular eCommerce platforms. It is ideal for online enterprises that mainly conduct social media marketing for drop-shipping and selling purposes. The eCommerce platform is straightforward, scalable, and flexible for SMEs. In fact, you do not have to learn to code at all.

Startup businesses, for instance, can use a straightforward drag-and-drop user interface to build their website. Primarily, Shopify concentrates on selling and offering a multitude of up-sell-based features and heightened customer experience.

Besides, if you run more than just a small online enterprise, Shopify Plus would be more suitable for you. So long as you have high sales volume or plan to increase your SEO efforts, Shopify should be on top of your list.

2.    WooCommerce

Whether you are a small, medium, or large online merchant, WooCommerce is compatible with every business structure and size. There are hundreds of customization options that allow you to design your eCommerce online store as per your preference.

WooCommerce enables you to sell digital and as well as physical goods in numerous sizes and shapes. Furthermore, it provides product variations, instant downloads for shoppers, and complex configurations.

The personalization options of themes and plug-ins are more than sufficient. It means you can blend your content with various product categories seamlessly. Many businesses love WooCommerce because it allows them to take complete control over taxes and stock up customer accounts. You can add or remove extensions, switch themes, modify designs, and change payment providers.

3.    Magento

Magento might not be as popular as Shopify or WooCommerce, but its flexibility of shopping cart system is gradually gaining attraction. It is also an open-source eCommerce platform that provides online merchants the complete control over functionality and content.

In addition, it offers robust marketing, SEO, and catalog-based management tools. In addition, the installation process is relatively easier than other eCommerce platforms. In fact, it can scale up your online shop with a handful of products.

The best aspect of this eCommerce platform is how brilliantly it segments the complicated behavior of online visitors across thousands of different products. It also provides a wide array of additional themes and plug-ins that would improve your overall customer experience.

Final Thoughts

In hindsight, most eCommerce platforms offer businesses the standard functionality like display of a wide array of products, acceptance of online payments, management of customers, and after-sales promotions.

With a few clicks of a button, you can create, scale, and transform your online presence that caters to the needs of your customers. You can make additional enhancements via custom solutions or extensions. In essence, your eCommerce platform deserves a strong framework.

We can help with all of your business and personal tax and financial planning needs. For a strategic review of your finances, please contact us.

Disclaimer: We don’t take any responsibility for actions taken based on above information. Please speak to our consultants if you need more information. This guide was written specifically for Smart Accounting clients. Some of the information contained in this guide might not be applicable if you do not have a business managed by Smart Accounting. By necessity, this briefing can only provide a short overview and it is essential to seek professional advice before applying the contents of this article. No responsibility can be taken for any loss arising from action taken or refrained from on the basis of this publication. Details are correct at time of writing.


✨Shaking up the accounting profession ✨Business coach ✨Book Author ✨ Multi business-owning mom & wife.

I love to make business fun & have a passion for teaching my clients how to build a life they love while making an income they deserve!

Madeleine Salariu